How long before I see results from SEO?

Technical fixes and Google Business Profile work often move local visibility inside four to six weeks. Competitive keyword positions are a three to six month programme. Any agency promising page one in a fortnight is selling you something else.

What is the difference between SEO and Google Ads?

SEO earns your position in the unpaid results and compounds over time. Google Ads buys placement immediately and stops the moment you stop paying. Used together, ads fund enquiries while SEO builds the asset underneath.

Do you guarantee first position on Google?

No, and neither can anyone else — Google does not sell positions in organic results. What we do commit to is measurable movement on agreed keywords, transparent monthly reporting, and clear reasoning behind every change.

How do you report on the work?

A monthly report showing keyword positions against the previous month, traffic by channel, Google Business Profile actions such as calls and direction requests, and the specific work completed. Written in plain language, not jargon.

Do I need SEO if I already run Google Ads?

Ads bring traffic to a page; SEO decides whether that page deserves to rank and convert. Sites with strong organic foundations also tend to earn better ad quality scores, which lowers what each click costs you.

Search visibility

Be the result they
click, not the one
they scroll past.

Technical SEO, local search and Google Ads run as one programme and reported against
rankings and real enquiries. No guaranteed first positions, because nobody can honestly
sell you those.

Request a search audit
See the programme

The battleground

Position is half the job. The listing does the rest.

Ranking third with a listing that answers the question beats ranking
first with one that does not. Every element a search engine will show is something we
write, structure and test.

Title and description written for the click, within the length Google shows
Structured data so reviews, prices and hours can appear
Google Business Profile kept current, with real photos and hours
Page speed, because a slow result is a bounced result
Content that answers the question rather than circling it

structural steel fabrication ballito

Your listing

yourbusiness.co.za › services › fabrication

Structural Steel Fabrication in Ballito | Certified Welding

SANS-compliant structural steel fabrication for commercial and
industrial projects across KwaZulu-Natal. Site surveys within 48 hours.

Open now · 08:00–16:30
Ballito, KZN
Site survey available

a-competitor.co.za

Home | Steel Suppliers

Welcome to our website. We are a leading supplier of quality
products and services. Contact us for more information.

Illustration of the elements we control on a listing. Not a real
search result, and not a prediction of position.

The work

Six streams, running every month.

SEO is not one task. It is six of them held together, and the reason
single-tactic campaigns stall after the first month.

01

Technical foundations

Crawlability, indexing, Core Web Vitals, structured data, redirects and the errors in
Search Console nobody has opened in a year.

02

Keyword and intent research

What your customers type, what they mean by it, and which of those searches actually end
in somebody spending money.

03

Content built to rank

A page for each intent, written to be genuinely useful, structured so a search engine
understands what it is for.

04

Local and Maps visibility

Google Business Profile, categories, service areas, photos, hours and review prompts.
The fastest-moving lever for most local businesses.

05

Google Ads management

Campaigns built around commercial intent, with negative keywords maintained so you stop
paying for searches that were never going to convert.

06

Reporting you can read

Positions against last month, traffic by channel, calls and direction requests, and the
specific work done. In plain language.

Ninety days and onwards

What happens, and when to expect it.

Honest timelines. Local visibility usually moves first; competitive
keyword positions are a three to six month programme, not a fortnight.

01
Audit and baseline
Full technical crawl, current positions recorded, competitor gap analysis, and a
written list of what is holding the site back ranked by impact. You get this document
whether or not you continue with us.

Week one to two
02
Fix the foundations
Speed, indexing, structured data, internal linking, and the Google Business Profile
work. This is where the fastest movement tends to come from, particularly on local
and Maps searches.

Weeks two to six
03
Build the pages that earn
New and rewritten pages, one per commercial intent, each one built to answer a
specific search properly. Paid campaigns run alongside to bring enquiries in while the
organic work compounds.

Month two onwards
04
Measure, adjust, repeat
Monthly reporting against the baseline, with the following month's priorities set from
what actually moved rather than from a template. Keywords that plateau get diagnosed,
not quietly dropped from the report.

Every month, ongoing

Google Ads

Buy the demand while you earn it.

SEO compounds but takes months. Ads work immediately and stop the day
you stop paying. Run together, ads fund the enquiries while the organic asset is being
built underneath.

Campaigns structured around commercial intent, not broad category terms
Negative keyword lists maintained weekly, so you stop funding dead searches
Landing pages built for the campaign rather than pointing at the homepage
Conversion tracking wired to enquiries and calls, not to page views
Your advertising budget paid directly to Google, never marked up by us

Where a typical month goes

An illustration of how we split effort on a
combined programme. Yours is set from your audit, not from this chart.

Technical and on-page30%

Content production30%

Local and Maps15%

Paid campaign management15%

Reporting and review10%

Find out where
you actually rank.

We will run the audit, record your current positions and send you the written findings. You keep the document either way.

Request a search audit
Call 032 586 0815

Written findings, no obligation
Ad budget paid direct to Google
Monthly reporting in plain language

Be the result they click, not the one they scroll past.